How we sound
The WMG voice & tone is a cohesive blend of our brand identities across all platforms, from fan-facing apps to internal tools.
🎧 Reading music: Charli XCX - Talk Talk
Voice
Voice is how we build our relationship with users across all products and should be consistent.
You will always know you're using a WMG product because it sounds:
Honest
We're authentic and believe in transparency, not "black boxes".
Collaborative:
We're a partner and aim to empower users and offer easy-to-understand guidance and education.
**Human: **
We're not robotic or overly formal. We lean into being conversational, and when appropriate, can inject a little whimsy into the day.
Clear:
We're direct, to-the-point. We cut out unnecessary fluff and edit ourselves to be as straightforward as possible.
Tone
Tone is how we adapt to a user's needs and depends on the occasion. For example, you're the same person at a basketball game or formal wedding but you speak and dress differently.
The same applies to how we sound to users.
Tone spectrum
While voice is our consistent personality, tone depends on the occasion. Think of tone as a spectrum. We use this sliding scale as a guide for our we express ourselves to users.
The points on this spectrum aren't binary. We want all of our products to fall somewhere in this neighborhood.
| Tone | Description | Example |
|---|---|---|
| Whimsical | Used to create excitement and delight. It's often found in consumer-facing products that aim to entertain and inspire creativity. |  |
| Friendly | Designed to feel like a friendly partner or a companion. It provides emotional support and encouragement. | |
| Helpful | Focused on providing straightforward information and guidance. It's used when users need to learn or understand processes. | |
| Direct | Used when efficiency and clarity are paramount. It gets straight to the point without unnecessary embellishment. |
Want to know more? Take a closer look at each of our products.